3 Learnings From PSFK’s NYC Future Of Advertising Event

3 Learnings From PSFK’s NYC Future Of Advertising Event
Advertising

The new rules for consumer engagement were laid out at our Future of Advertising event in NY

PSFK Labs
  • 14 july 2016

Technology has made it difficult for brands to keep up with the ever-evolving advertising atmosphere. Audiences expect more than just a typical 15-second television advertisement. Most people do not even watch television anymore (at least on an actual TV). More than ever, it is difficult to capture attention and then retain brand loyalty for an extended period of time. Nonetheless, there are ways to take advantage of the different channels of communication and utilize storytelling to get the people to fall in love with a brand. Here are three rules from the Future of Advertising to remember when engaging consumers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.