The new rules for consumer engagement were laid out at our Future of Advertising event in NY

Technology has made it difficult for brands to keep up with the ever-evolving advertising atmosphere. Audiences expect more than just a typical 15-second television advertisement. Most people do not even watch television anymore (at least on an actual TV). More than ever, it is difficult to capture attention and then retain brand loyalty for an extended period of time. Nonetheless, there are ways to take advantage of the different channels of communication and utilize storytelling to get the people to fall in love with a brand. Here are three rules from the Future of Advertising to remember when engaging consumers.

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