Changes ahead for streaming service as, with 15m paying subscribers, it continues the battle with rivals Spotify and YouTube

This article titled “Seven things we’ve learned from the first year of Apple Music” was written by Stuart Dredge, for theguardian.com on Thursday 30th June 2016 06.00 UTC

Happy Birthday will presumably be being played on repeat in Apple Music’s offices today. It’s one year after Apple’s music-streaming service launched and it has 15 million subscribers.

It also has an upcoming redesign, unveiled at the company’s recent WWDC event in San Francisco, to close a year in which it got first dibs on Drake’s new album, bagged Taylor Swift for a series of ads and even ventured into enemy territory by launching on Android.

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