The Soho retail space enables visitors to listen as if they are in the comfort of their kitchen or home office

Sonos is opening its first store in New York City, which embodies the brand’s belief that better sound makes a better home. It provides customers with a place to experience sound that actually feels like their home, building the retail space so it seems similar to a friend’s house instead of a traditional store.

The listening experience is at the core of the Soho store, with Sonos’ Sound Experience Leader, Giles Martin, sonically tuning every inch of the space for maximum sound quality. There are seven central listening rooms covered in thousands of pounds of sheetrock and custom-beveled glass. These are soundproof, acoustically perfect, and arranged so they’re similar to the way people listen to music at home. The rooms have been designed with studies, kitchens and living rooms, letting visitors hear great sound on devices such as home theater systems and turntables in the right context.

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