Ticket Vendor Lets Customers Preview Seats In VR

Ticket Vendor Lets Customers Preview Seats In VR

StubHub is using virtual reality as part of the customer decision journey before a purchase

Johan Friedner
  • 5 july 2016

eBay subsidiary and ticket vendor StubHub created a VR experience to let customers try out their seat before purchasing a ticket.

The technology previews the seat in a 3D-modeled arena and will be accessed from the existing StubHub apps for Android and iOS. The app can be experienced with or without external gear such as Google Cardboard through either a smartphone or tablet. It is currently available for basketball tickets in the University of Phoenix stadium and will soon include additional events and arenas such as baseball games at the AT&T Park, San Francisco.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.