The Tate Modern’s ‘Time Machine’ Promotes Its Newest Expansion
The digital experience shows users how art has been shaped by history
Creative agency Blue State Digital created a digital experience to promote the opening of a new expansion of Tate Modern in London’s Bankside, which enables the institution to showcase more art and facilitate educational programs to engage the public. Tate crafted the message “Art changes. So do we” for their promotional campaign and this, along with Tate’s strong belief that art should be more accessible to everyone, was taken as the inspiration for the agency’s idea.