A case study on how Cisco technology is amplifying the business of fashion
The retail sector is in flux working to catch up to the new digital influenced behavior of consumers. F&F, Tesco‘s in-house fashion brand, has been utilizing Cisco technology to update the level of retail service for their customers. Bringing online and physical experiences together has proven to be extremely effective. This allows the business to assist customers in an intimate manner that opens up new opportunities, which naturally leads to an increase in sales. Building off PSFK’s Future of Retail 2016 report, this Technology Primer highlights the Cisco technologies that are making the future of retail possible today.