The Body Shop Uses Tinder To Protect Endangered Animals

The Body Shop Uses Tinder To Protect Endangered Animals
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The app's users can now be connected to monkeys to learn more about the risks they face in the rainforest

Jiwon Kim
  • 20 july 2016

While Tinder and other online dating apps have made dating so much easier, they have arguably given people option overload. One undebatable advantage of Tinder is the service’s ability to connect people, which is exactly why The Body Shop chose to promote its global Bio-Bridges planting program through the platform. As a part of the campaign, Canadian female Tinder users ranging from the ages of 18 to 35 will find a match that happens to be a monkey by the name “Reggie.”

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