How The NY Times Is Using Virtual Reality To Revitalize Storytelling
The publication's film and VR app won the Grand Prix Award at the Cannes Lions Festival
This year at the Cannes Lions International Festival of Creativity, The New York Times showed the world exactly how virtual reality takes storytelling to another level. It won the Grand Prix in Entertainment and Mobile categories for its VR app and film that throws readers—or participants if we account for the tech’s immersive nature—into a world where stories happening in countries far away can truly come to life. The piece is called Displaced, and it is a short documentary shot with the studio Vr.se Works. Displaced exposes the reality of some 30 million children who are homeless because of warfare.