Venmo Involuntarily Turned Into A Charity App
The nonprofit Water is Life "hacked" the payment platform and turned it into a source for donations
The micro-hack started with the monitoring of the Venmo global feed. Then, one cent payments were sent to those whose transactions were public. These payments contained long, creative messages. For example, “one cent can’t pay someone back for pizza but it can buy someone clean water for a day.” All these payments ended with a message to donate money to Water is Life via Venmo.
Only $10 was spent on on this creative marketing campaign (1 cent for 1,000 messages equates to ten dollars). Thus far, the numbers have proved that this is a successful way at getting millennials to donate to an important cause.