Venmo Involuntarily Turned Into A Charity App
The nonprofit Water is Life "hacked" the payment platform and turned it into a source for donations
On the fourth of July the charity Water is Life successfully defeated Venmo’s business model of keeping advertisements off of its platform. Water is Life is a charity dedicated to providing clean water; it aims to achieve this by partnering with communities to integrate safe water practices across the globe. Like most nonprofits, it relies heavily on personal donations to sustain itself. However, the nonprofit decided to forgo traditional methods and take advantage of the most popular social payment app, Venmo.
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