Passengers can easily show when they're flying with the airline

Airline Virgin America has launched a branded geofilter for the photo sharing app Snapchat in five airport terminals, San Francisco (SFO), Los Angeles (LAX), Seattle (SEA), Denver (DEN), and New York (JFK). It features a special placeholder “Wheels up ____” for passengers to tell their friends where they’re headed.

The new geofilter is part of the airline’s mission to make flying fun again, offering passengers a way to share their travel adventures with friends and show when they’re flying with Virgin America, whether it’s with a selfie at the departure gate or onboard the aircraft before take-off.

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