Inspired by Tinder, the app allows users to swipe through a variety of options to quickly find the most flattering shade

California-based cosmetics brand Urban Decay has teamed up with digital design studio Oven Bits to launch Vice Lipstick, an app that lets users virtually try on different shades of lipstick.

The goal of the app, which was inspired by Tinder, is to encourage consumer engagement and promote the company's new collection of lipsticks, also called Vice Lipstick. To test-drive a wealth of options—there are 120 shades in the collection—users simply take a selfie and then swipe through different shades to find the most fun or flattering choices. The app also allows users to create an album of photos to share with friends, who can weigh in on their favorites.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in