Volvo Design Manager Discusses Swedish Design Influence On The Brand

Volvo Design Manager Discusses Swedish Design Influence On The Brand

The S90 represents a new chapter that merges culture with style

Dave Pinter, PSFK
  • 27 july 2016

Prior to the 2016 New York Auto Show, PSFK had the opportunity to get a close look at the new S90 sedan from Volvo. It is the second vehicle, following the XC90 SUV, to receive Volvo’s updated premium design language. Volvo’s design reboot has attracted the attention and affection of not only the automotive media but also customers who are lining in record setting numbers for the Swedish automaker.

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