The brand has come out with the tagline "Beer should have labels, not people"

“We don’t care, we’ll sell you beer.” That’s the message behind the latest installment of Bud Light’s “Bud Light Party” commercial series, starring comedians Amy Schumer and Seth Rogan, which also happens to back transgender equality.

“In our newest spot, Seth and Amy remind Americans that labels belong on beer, not people—a message Bud Light proudly supports,” said Alex Lambrecht, vice president of Bud Light.

The ad campaign by Wieden & Kennedy paints Bud Light as The People’s Beer, one that knows no single political affiliation, and has previously spoken out in favor of marriage equality and closing the wage gap between genders.

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