Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

Insurance company MORE TH>N has created the world’s first interactive art exhibition for dogs. Featuring four installations by British experiential artist Dominic Wilcox, the exhibition formed part of the company’s #PlayMore campaign to encourage dog and cat owners to spend more time playing with their pets.

The interactive installations were based on activities that dogs love, such as fetching tennis balls and splashing about in water. They included the open car window simulator ‘Cruising Canines,’ a 10 ft. dog bowl filled with hundreds of play balls called ‘Dinnertime Dreams’ and ‘Watery Wonder’ featuring dancing water jets for dogs to chase. A selection of paintings and drawings created in a dog’s color spectrum were also on display for visiting dogs to enjoy.

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