It’s the small things that matter in allowing a high-speed enterprise to stay in pole position
This article titled “Big data: helping McLaren to find the right gear” was written by Eric Kavanagh, for theguardian.com on Wednesday 17th August 2016 15.30 UTC
Cover a kilometre in 12 seconds flat? That’s fast. Blink, and you’ll miss a football pitch. Sneeze, and you could be in trouble. The stakes are always high in Formula 1 racing, and that intensity drives right through an organisation like McLaren Technology Group, from the C-suite through to the pit stop crew.
Look close enough these days, and you’ll see more than fuel coursing through those specialised engines. Big data is the new liquid lightning, firing up ideas and insights that get channeled back into car design – thousands of modifications each month, in fact.