Digital Billboard Changes Depending On The Speed Of Traffic

Digital Billboard Changes Depending On The Speed Of Traffic
Advertising

The advertisement changes between four separate messages based on real-time congestion data

Azalea Pena
  • 4 august 2016

In Toronto and Montreal, drivers are treated to a one-of-a-kind billboard ad experience. Whenever there is traffic congestion, this Dannon Yogurt advertisement will change four times depending on the traffic condition.

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