Digital Billboard Changes Depending On The Speed Of Traffic
The advertisement changes between four separate messages based on real-time congestion data
In Toronto and Montreal, drivers are treated to a one-of-a-kind billboard ad experience. Whenever there is traffic congestion, this Dannon Yogurt advertisement will change four times depending on the traffic condition.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- Lyft Local Campaign Supports New Yorkers Affected By L Train Shutdown
- Acura Lets Fans Design Their Own Car On Instagram Stories
- Aston Martin And Waldorf Astoria Offers Guests Luxury Car And Hospitality Experiences