Brewing Company Turns Car Emissions Into Ink
Tiger Beer has created a sustainable process to transform air pollution into supplies for street art
Pollution is one the largest global problems, but Asian beer company Tiger Beer is hoping to make a dent by turning some of it into ink. In collaboration with agency Marcel Sydney and Graviky Lab India, Tiger Air-Ink transforms car soot into a new medium for art in the streets. Graviky Labs developed a device that, when attached to a car’s exhaust, captures car emissions and soot while purifying the emissions. The device can be resized to fit any soot-creating outputs, from boats to cranes to kilns, helping to clean the air in many different facets of life while creating materials for self expression.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results