Athletes will have chic non-performance footwear for formal occasions including the closing ceremony

Designer Christian Louboutin has partnered with e-concept store to be the Official Supplier of the Celebratory Outfit for the Cuban national delegation at the 2016 Olympic Games in Rio. Chic non-performance footwear has been created for the athletes to wear at formal occasions. They take visual cues from Cuban heritage and the athletes themselves, who had an active part in shaping the final collection.

A high-top trainer and loafer style Naza Star were fabricated in calf leather on slim fitting silhouettes, along with a kitten heel sandal for female athletes. Within a Parisian atelier, sharply tailored jackets were created in red for men and beige for women. These contrast with interchangeable trousers, shorts or skirts and feature the nation's flag on the breast pocket, while the five-pointed star is used as an emblem of luck on the back.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in