An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Digital marketing agency RXM Creative has created a project that uses clickbait to drive traffic to good causes. Clickbait for Good uses sensational headlines to link readers to charities and important causes. A headline that reads “Whoa…. HOW this eight-year-old made her first 1 Million Dollars” leads to to the Alex Lemonade Stand Foundation, which raises funds for childhood cancer. “OMG! Shocking Photos of a Man after 30 years of drugs” leads to the success story of a recovered drug addict who found the professional help he needed through The Hope Program.

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