Clickbait Titles Used For The Good Of Charity

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Laura Yan
  • 26 august 2016

Digital marketing agency RXM Creative has created a project that uses clickbait to drive traffic to good causes. Clickbait for Good uses sensational headlines to link readers to charities and important causes. A headline that reads “Whoa…. HOW this eight-year-old made her first 1 Million Dollars” leads to to the Alex Lemonade Stand Foundation, which raises funds for childhood cancer. “OMG! Shocking Photos of a Man after 30 years of drugs” leads to the success story of a recovered drug addict who found the professional help he needed through The Hope Program.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.