CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

News industry leader CNN recently announced CNN Aerial Imagery and Reporting (CNN AIR), an Unmanned Aerial Systems (UAS) unit that combines aerial imagery and reporting. The unit will employ two full-time flight operators which will integrate the new capability across CNN’s entire portfolio of networks and platforms.

CNN plans to use the drones not just to enhance production value, but also for context and understanding from above—as recently shown during coverage of Flint’s water crisis—and to improve documentary storytelling of the network’s Great Big Story and other projects across Turner and Time-Warner.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in