Dior Is Selling Handbags In China Using WeChat

Dior Is Selling Handbags In China Using WeChat
Advertising

The major luxury designer has launched a limited edition purse exclusively through China's popular social network

Laura Yan
  • 9 august 2016

Luxury brand Dior is the first designer to sell a limited edition bag directly on the massive Chinese social network WeChat. Dior launched its boutique shop on WeChat on August 1st and released an advertisement about the limited edition bag on its official WeChat account then promoted the information on WeChat Moments.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.