Dove Criticizes The Way Media Talks About Female Athletes

Dove Criticizes The Way Media Talks About Female Athletes
Advertising

Billboard campaign calls out the media's obsession with commenting on women's appearance

Jiwon Kim
  • 5 august 2016

According to Dove, since April 01, 2016, the media has exposed us to 99.1 million comments on a female athlete’s physical attributes. Dove wants to start a movement against this phenomenon through a campaign called “My Beauty My Say” that is spreading on social media with a hashtag under the same name. The campaign aims to explain the perspective of female athletes who are bombarded with comments about their appearance.

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