Everlane Opens Its First Retail Lab In San Francisco
The minimalist online retailer is experimenting with a more traditional store concept in California
Minimalist online brand Everlane is opening a retail lab for experimenting with new ideas in San Francisco’s Mission District called The Fit Studio. The space will be located on the ground floor of the company’s headquarters, and feature new products and event launches, as well as allow customers to try-on pieces from existing collections. The Fit Studio features the typical minimalist aesthetic: white walls and simple wood racks.