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Reserve Your Parking Spot Before You Even Get Behind The Wheel

Reserve Your Parking Spot Before You Even Get Behind The Wheel
Automotive

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Sara Roncero-Menendez
  • 29 august 2016

Parking in a big city can be a time-consuming nightmare, waiting for people to leave, cruising the streets for an open spot in a garage, you name it. Car manufacturer Ford is looking to make the process a little easier by creating an app that helps drivers find the closest parking and reserve it. The FordPass app allows drivers to select and pay for a specific parking spot before they even get there. It currently works in 160 cities, and updates in real time so new spots are constantly open. User set their destination, choose the spot and price that works best for them, pay for it using a pre-set wallet, and then drive to the garage where their spot will be waiting for them.

The entire process takes less than five minutes and can provide drivers some peace of mind.

According to a recent Harris poll, commuters spend an average of 14 minutes trying to find parking, and those running errands spend around 12 minutes, adding up to hours every month looking for spaces. Elena Ford, Ford Motor Company Vice President of Global Dealer and Consumer Experience, says that the app is geared toward making the driving experience easier:

“Finding and paying for parking is one of the biggest pain points for drivers. This new feature is just one of many ways we are delivering better, smarter, more efficient mobility solutions for consumers with FordPass.”

While the app does help drivers secure a spot before they even leave home, it might also affect how many people use more ecological friendly options like public transportation.

To see this new parking app in action, watch the video below:

FordPass

+app
+Automotive
+FordPass
+mobile
+mobility
+mobility solutions
+Parking
+parking spot
+retail
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