In Brief

A campaign provides soccer balls to children to encourage them to get out and be active

No longer is a typical childhood comprised of playing outside with neighbors until the sunset tells everyone to go home. Nowadays, children are glued to their screens, barely moving or speaking. In an effort to encourage children to be active, a Brazilian company by the name Biscoitos Zezé started an interesting campaign that involves supplying free soccer balls to neighborhoods in Southern Brazil.

The free soccer balls are placed in boxes on numerous streets and access to these boxes are only given to the neighborhood children. Kids get the key to this box and can play with them anytime. Instead of shoving more gadgets into the hands of children, this is a move that will hopefully build local communities and increase overall health.

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