The vodka brand has opened a pop-up cafe in New York City inspired by a traditional French boulangerie

Grey Goose, the premium French vodka brand, opened its door as a secret pop-up bakery/café/bar hybrid in New York. The Grey Goose Boulangerie Bleue transported private guests across the Atlantic into a French Riviera right in the middle of the city.

The illusion of a traditional French bakery was elevated by an environment carefully curated. Music was provided by French label Kitsuné while live sets from DJ Zimmer, Olugbenga and a performance by electro-pop dance group Rüfüs du Sol filled the launch event with soothing yet danceable music.

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