The newly designed mobile site matches travelers to bars that are showing the games they want to watch

Heineken launches a mobile-accessible map of all soccer-friendly pubs in New York. Soccer is getting major popularity boost in the USA and Heineken is planning to ride the wave.

The website, Soccer Is Here, is built mobile-first and is powered by Google Local Guides. The APIs are built into an easy-to-navigate black/green/white interface and the soccer pubs are easy to swipe through.

The portal also has a countdown until the next soccer match and scoreboards. A chance to watch a trip live is also up for grabs. The prize is given away for every minute of gameplay.

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