An artist in France has created an exhibition of airy floating shapes that give visitors a space to daydream

An installation at the Festival des Architectures Vives in Montpellier, France allows visitors to rest and stick their heads into physical cloud puffs suspended in a courtyard. The installation was created by French artists Michael Martins Afonso and Caroline Escaffre-Faure. Visitors can wander around the courtyard, touch the clouds or rest beneath one in a chair or a bench. The clouds are created by balloons and suspended by thread. “Sitting on a chair, it is possible to bring a cloud around our head to isolate ourselves, alone or with others, and take time to think, to exchange a secret,” the festival website explains. It's a whimsical recreation of an idiom that allows visitors the freedom to drift off in a dreamy state.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in