Kids Take The Lead In Target’s 2016 Back To School Campaign
Children write, direct and star in the retailer's recent advertisements
Just in time for the beginning of the school year, Target has already launched its latest back to school campaign. There’s something that makes this year’s campaign more remarkable than years past—kids took charge of the advertisements!
Target is making sure that this year their ads speak directly to the youth. And what better way to send a message than have kids take charge of making the ads themselves. With the help of 826LA and the Adolescent agency, the kids were able to write, direct, and star in the ads.