Lexus Commissions Fashion Designer To Create Auto Show Wardrobe

Lexus Commissions Fashion Designer To Create Auto Show Wardrobe

The runway meets the roadway in a new automotive design collaboration

Dave Pinter, PSFK
  • 24 august 2016

At any auto show, you can expect to see two things, a lot of cars and fancily dressed people standing close by talking about them. The latter women and men are referred to as product specialists. They’ll often be models and charismatic individuals who have to memorize and recall tons of vehicle facts and resist the urge to constantly blurt out ‘this concept car will never ever be produced, sorry.’ In an effort to present a more unified image, Lexus has commissioned New York-based fashion designer Zang Toi to design a couture collection to be worn by Lexus product specialists on the auto show circuit. It is a first-of-a-kind collaboration for the auto industry, giving fashion more exposure at high-profile auto shows.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.