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Lexus Commissions Fashion Designer To Create Auto Show Wardrobe

Lexus Commissions Fashion Designer To Create Auto Show Wardrobe
Luxury

The runway meets the roadway in a new automotive design collaboration

Dave Pinter, PSFK
  • 24 august 2016

At any auto show, you can expect to see two things, a lot of cars and fancily dressed people standing close by talking about them. The latter women and men are referred to as product specialists. They’ll often be models and charismatic individuals who have to memorize and recall tons of vehicle facts and resist the urge to constantly blurt out ‘this concept car will never ever be produced, sorry.’ In an effort to present a more unified image, Lexus has commissioned New York-based fashion designer Zang Toi to design a couture collection to be worn by Lexus product specialists on the auto show circuit. It is a first-of-a-kind collaboration for the auto industry, giving fashion more exposure at high-profile auto shows.

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