In Brief

Google has unveiled a retail outlet called the Creator Store, where online video stars can sell merchandise to the public

YouTube has been an incredible resource for average members of the public who are looking to share their skills and talents online. Dozens have become rich and famous from their YouTube channels, including, but not limited to Justin Bieber, Susan Boyle, Cody Simpson, Jimmy Fallon, and Kate Upton. Many more don’t seek after the fame of a YouTube star, but still make a healthy living from their YouTube channels through advertisements and the selling of merchandise. Now, Google is opening a physical store, within the YouTube Space premises, that should be able to help them with their merchandising goals. The store is called the Creator Store, and it’s opening for the first time in London.

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