Lululemon Is Supporting Athletes With Their Own Limited-Edition Beer
A lemon beer was made available at the athletic brand's annual half marathon in Vancouver
Athleisure company Lululemon Athletica has partnered with Canada-based Stanley Park Brewing to craft a limited-edition lemon beer called “Courageous Blonde.” The beer, which was available at the annual SeaWheeze Half Marathon and Sunset Festival in Vancouver, is an unfiltered, full-bodied Kölsch-style blonde ale.
It's not the first time Lululemon has collaborated with the brewery to launch specialty beers: past examples have included the Curiosity Lager and Sunset Strawberry Wit. The beers give fans of the popular athletic brand, known primarily for its yoga gear, another way to engage with the company.