How Lululemon Equipped Canada’s Olympic Team
The high-performance gear was designed in consultation with the athletes and created using the brand's proprietary technologies
Professional beach volleyball players spend hours under the blazing sun wearing nothing but two pieces of nylon. These pieces are actually rather complicated to get right; they need to wick sweat and dry quickly, and have enough compression to feel supportive without being too tight. On top of all this, the uniform also has to look professional. The Canadian beach volleyball team approached athletic apparel company lululemon and requested its help to create their new uniforms for the 2016 Rio Olympics.
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