Inspired by the summer Olympics, the fast food chain is handing out pedometers instead of toys in their Happy Meals

McDonald's receives a lot of criticism for its unhealthy food, though it has taken steps to add more nutritious options to its kids' menu. In its latest campaign, McDonald's is replacing the toys in the Happy Meal with colorful activity trackers.

In the wake of the 2016 Summer Olympics, the fast food chain is releasing “STEP-it” fitness trackers in six bright colors at its locations around the United States and Canada. The pedometers gauge how many steps a child takes, and blinks slowly or quickly depending on the child's level of movement.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in