Inspired by the summer Olympics, the fast food chain is handing out pedometers instead of toys in their Happy Meals

McDonald's receives a lot of criticism for its unhealthy food, though it has taken steps to add more nutritious options to its kids' menu. In its latest campaign, McDonald's is replacing the toys in the Happy Meal with colorful activity trackers.

In the wake of the 2016 Summer Olympics, the fast food chain is releasing “STEP-it” fitness trackers in six bright colors at its locations around the United States and Canada. The pedometers gauge how many steps a child takes, and blinks slowly or quickly depending on the child's level of movement.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)