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Mercedes Dreams Up The Ultimate Luxury Car

Mercedes Dreams Up The Ultimate Luxury Car
Automotive

For the new concept vehicle, designers created contrasting ideas of 'hot and cool'

Dave Pinter, PSFK
  • 23 august 2016

The annual Pebble Beach Concours d’Elegance in California is a prestigious event for car collectors. It has grown to include multiple shows, auctions and track driving events. Auto manufacturers in recent years have latched on to the event to showcase their new luxury concepts and vehicles in front of the discerning attendees. For 2016, Mercedes unveiled an extreme luxury coupe concept that is both glorious and ridiculous (basically what every concept car should be).

The Vision Mercedes-Maybach 6 is 2+2 coupe that ‘reinterprets classic, emotional design principles in an extreme way, following the Mercedes design philosophy of sensual purity.’ There’s no joke about the extreme part. The MM6 is over 18′ long which compares to the length of nearly three Smart cars parked end to end or the length of a small Fedex truck.

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It’s in the proportions of the car that you can see how far the designers pushed. Particularly in the distance from the front axel to the windshield, which the more stretched, results in a sleeker look. The design team refer to the exterior as being ‘hot’ and the interior designed to be more ‘cold’. These are references to the softened shapes of the outside versus the integration of technology in the interior.

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Forget for a second how the MM6 would be like to have as a daily driver. Finding a parking space long enough would be one challenge, there’s also the gullwing doors to contend with. The MM6 isn’t about solving for practicality, it is a work of functional sculpture. It is a company allowing their designers to cut loose and stretch their aesthetic reach. We don’t see much of this level of concept development across the auto industry shared with the public anymore. No doubt it is expensive to do but it can be a powerful exercise to break free of design conventions.

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The interior in the MM6 is where we see more of this occur. The design features a digital display dashboard that wraps 360ª around the cabin. Mercedes-Benz designers wanted to explore a more artful way of integrating information displays and digital controls into the interior with the tactile materials.

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It shouldn’t be any surprise to realize that the Vision Mercedes-Maybach 6 won’t see production. Of course, hypothetically, some styling elements could come to influence future Mayback models. But really this car is better appreciated for its artistic potential, something current consumer models are struggling to retain.

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Mercedes-Benz

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