The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

In a push to nurture a more frictionless tourism experience in Florida, Visit Orlando developed an app named WayBlazer which integrates with IBM Watson technology to test and share key behavioral insights with the travel industry. The app will be using Watson services like the Natural Language Classifier and AlchemyLanguage to provide a personalized experience where users can speak casually with their phone.

As is the case with other customization services we’ve seen, users specify their interests and other factors like time of day, location and weather to help WayBlazer return relevant results. The app learns more about the user the more interactions take place.

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