Moleskine Has Opened Its Own Branded Cafe
The hybrid eatery and gallery provides a physical place where people can sketch out their own ideas
Writers, designers, and artists in general have used Moleskine notebooks for years to capture their thoughts and moments of inspiration. Most people wouldn’t immediately connect the notebook brand Moleskine with coffee, but the company plans to change that with their first ever Moleskine Café. A reinterpretation of the café littéraire, a place where philosophers and scholars got together to discuss their ideas, the Moleskine Café combines elements of the cafe, library, art gallery and store, in a modern environment with a clean aesthetic and neutral colors.
Overall, the Moleskine Café offers visitors an innovative retail experience that feels like a natural brand extension, since notebooks and objects from the brand are already part of the coffee shop culture around the world. The first Moleskine Café opened at the Geneva airport last December, created in partnership with Interbrand, and the brand plans to open more locations in the future.