menu

Moleskine Has Opened Its Own Branded Cafe

Moleskine Has Opened Its Own Branded Cafe
Arts & Culture

The hybrid eatery and gallery provides a physical place where people can sketch out their own ideas

Marielle Castillo
  • 5 august 2016

Writers, designers, and artists in general have used Moleskine notebooks for years to capture their thoughts and moments of inspiration. Most people wouldn’t immediately connect the notebook brand Moleskine with coffee, but the company plans to change that with their first ever Moleskine Café. A reinterpretation of the café littéraire, a place where philosophers and scholars got together to discuss their ideas, the Moleskine Café combines elements of the cafe, library, art gallery and store, in a modern environment with a clean aesthetic and neutral colors.

CreditsMicheleMorosi_MoleskineCafe (1).jpg
Located in a two-story building on Corso Garibaldi 65, at the heart of the Brera Design District in Milan, Italy, the cafe serves locally roasted beans from Milan’s Sevengrams Coffee. The bottom floor features an art gallery with notes and sketches from designers, inventors and architects, and a small shop packed with Moleskine notebooks, pens and other branded products. A small restaurant serves cafe food options for breakfast, lunch and Sunday brunch. The second floor feels more like a library, with couches and chairs for reading and writing. Customers will also get the chance to attend workshops and lectures, and to try out new products before purchasing them.

Credits Michele Morosi-MoleskineCafe (8).jpg
MoleskineCafe (3).jpg

Overall, the Moleskine Café offers visitors an innovative retail experience that feels like a natural brand extension, since notebooks and objects from the brand are already part of the coffee shop culture around the world. The first Moleskine Café opened at the Geneva airport last December, created in partnership with Interbrand, and the brand plans to open more locations in the future.

Moleskine

+branding
+cafe
+coffee
+experience
+Food
+Food & Drink
+italy
+moleskine
+Moleskine Cafe
+Reading
+restaurant
+retail
+retailer
+shopping
+workshops
+writing
Trending

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Health
Guides
Debriefs
AI Yesterday
Cities Yesterday
No search results found.