Nike Creates An Immersive Pop-Up Fitness Experience In London
The Unlimited You space gave athletes a chance to push their limits farther than ever before
For three days in August, London amateur athletes had a chance to become completely immersed in the Nike experience. Unlimited You, an intense fitness experience, came to East London from Aug. 19 to 21, and about 2,000 thrill-seekers pushed themselves to new limits while dynamic lighting effects and a live orchestra spurred them along.
Participants could choose between two pulse-pounding programs: a Kobox class followed by a Nike Run Club session, or a Barry’s Bootcamp treadmill workout followed by a Nike Training Club routine.