Nike Creates An Immersive Pop-Up Fitness Experience In London

Nike Creates An Immersive Pop-Up Fitness Experience In London
Retail

The Unlimited You space gave athletes a chance to push their limits farther than ever before

Andrew Conrad
  • 31 august 2016

For three days in August, London amateur athletes had a chance to become completely immersed in the Nike experience. Unlimited You, an intense fitness experience, came to East London from Aug. 19 to 21, and about 2,000 thrill-seekers pushed themselves to new limits while dynamic lighting effects and a live orchestra spurred them along.

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