Nike Unveils Their Machine-Designed Track Shoe For Olympic Runners
The algorithmically designed footwear is woven from a fine mesh to create something lighter and stiffer than ever before
The Nike Zoom Superfly Elite is flashy but behind the bold colors and the beautifully intricate sole hides the advanced 3D technology used to build it.
At the Nike Sport Research Lab in Oregon, elite 100m sprinter Shelly-Ann Fraser-Pryce worked with engineers, designers, scientists and other athletes to build a sole unlike any other. The Nike team examined the athlete’s run and racked their brains over how to beat the fatigue Fraser-Pryce felt after 80 meters. Stiffness, eventually, was revealed as the golden ticket.
Now Track More Ideas
- MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Levi’s Customers Can Create Customized, Shoppable Pinterest Boards
- Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits