The cutting-edge eyewear was created without hinges for maximum stability and aerodynamic efficiency

Performance wear for athletes can hold the key between winning and losing. In an effort to create the greatest sunglasses for elite runners Nike teamed up with optics specialists at Zeiss. The newly designed sunglasses called Nike Wing are most remarkable for what they don't offer.

The sunglasses are akin to swim goggles that hug your head rather than rest on your nose and ears. There are no hinges, temples or earpieces, which come standard in most sunglasses. The Wing have a single lens that wraps around past the temples and a silicone strap similar to swim goggles that circumvents any pressure caused from other glasses. Athletes are able to relax knowing the sunglasses won't fall off which frees up precious energy that could otherwise be wasted worrying about micro-movements of the glasses.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in