A new set of specially-tinted shades are designed to filter light and create an artificial color spectrum optimized for sport

All over the country, sports professionals have donned Oakley-made sunglasses in training and for special events. Now, the California-based manufacturer is coming out with a new set of shades made specifically for Olympic performers.

The Prizm glasses called Green Fade offer a special filter that alters light transmission to show different perspectives on colors. Olympic golfers, for example, will see subtle undulations on the course while racers will see the whites of the track lines a little more clearly. It creates an artificial color spectrum that's supposed to optimize sports performance.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in