The Rio Olympics have seen sportswomen in the spotlight but female sports journalists still find it hard to break through

This article titled “Women hit the headlines in sport – why aren't there more writing about it?” was written by Suzanne Franks, for on Thursday 18th August 2016 09.39 UTC

Two weeks of Olympic coverage are a rare time when sustained coverage of female sports stars hits the headlines. The airwaves are full of women running, jumping, cycling and riding.

Yet outside the period of major sporting festivals, evidence from the Women’s Sports and Fitness Foundation suggests that only 5% of total sports coverage relates to activities by women.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in