The contemporary styling and 'Comforting Canadiana' concept enables the team to feel at home in Rio

For the first time in its history, the Canadian Olympic Committee (COC) selected a design company to conceptualize and decorate its official Olympic House. Toronto’s Yabu Pushelberg (YP), named after lead designers George Yabu and Glenn Pushelberg, worked pro bono with Team Canada to ensure the athletes and their families would be able to enjoy a calm, comforting, distraction-free home-away-from-home for the duration of the 2016 Rio Olympics.

To accomplish its desired design aesthetic, YP collaborated with some of Canada’s leading companies and corporate sponsors to create an accommodating and authentic space. Furniture was sourced from the Canadian Tire Canvas Collection, Hudson’s Bay Company lent their famous striped fabric for the drapes, and Canadian artist studio Moss and Lam crafted four large-scale sculpted works based on well-known national symbols.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in