René Banglesdorf, CEO of Charlie Bravo Aviation, describes how traffic will be a major hurdle for anyone visiting the event

On June 13, 2016 Uber began offering rides on helicopters in Sâo Paulo, Brazil, one of the most congested traffic cities in the world—and one in which there are already a number of helicopters in operation.

The rides, offered on air charter operators’ Airbus helicopters, were offered for as little as $63, but a week later the fares increased by more than 150 percent. The Brazilian Association of Pilots of Helicopters’ president has predicted that the UberCopter fees aren’t sustainable, and Inez Sampaio, an aviation attorney practicing in Brazil, states the helicopter service isn’t currently showing on her Uber app.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in