Optical Illusion Dishes Make Sushi Dinners A Feast For Your Eyes
A designer is kickstarting a series of impossible soy sauce vessels to make eating an Escher-esque delight
Duncan Shotton is a British designer living in Japan with a penchant for impressive and kitschy design. His most recent project is a Kickstarter that more than quadrupled its target goal. If that makes your eyes spin, check out the product. Soy Shape is a classic, minimalist ceramic dish for soy and other dipping sauces that, when filled, produce a 3D optical illusion in impossible designs reminiscent of the works of M.C. Escher.
The dishes come in “Triangle” and “Cubes” varieties, each made of Hakuji porcelain in Gifuprefecture, and ship globally. 77 “Limited Edition” handmade boxes have also been produced because, as Shotton says, “50 seemed like too little, 100 too much, and 77 is my favourite number.”
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers