The restaurant chain's new campaign lets the party begin when the food is finished

Pizza Hut is delivering pizzas in special DJ boxes to select UK locations, for a limited time. The Bluetooth connective box has a conductive graphic that hides the box's electronics. It features touch-sensitive ink that enables the DJ to cross-fade tracks, change pitch and volume, as well as cue and sync songs.

The box has two platters that can be scratched and the box itself can be paired with a smartphone, tablet, or a computer, inspiring UK pizza lovers to celebrate their feast with a dance.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in