Pokémon Go has shone a spotlight on AR, but it’s the fully-immersive worlds of VR and hyper reality that represent the future

This article titled “AR, VR and the art of immersive storytelling” was written by Joss Davidge, for theguardian.com on Thursday 4th August 2016 11.23 UTC

Pokémon Go was an overnight success 20 years in the making.

The free app has captured the imagination of users worldwide. It is a phenomenon and a great example of a perfect storm. Launched at just the right time and with a very clear audience in mind, Pokémon Go provides a topic of conversation, a social currency, a shared experience and the gamification of life – all of the main ingredients for immediate stardom tied up in one tidy, and free, package.

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