Receive Olympic Coverage Via Live Text

Receive Olympic Coverage Via Live Text
Fitness & Sport

The New York Times is experimenting with a new way to communicate breaking news for the Rio 2016 Games

Ido Lechner, Home Editor
  • 16 august 2016

Text messaging is a rising touch point among brands looking to connect swiftly and more intimately with their fan base. As mobile is the primary hub through which consumers surf the web and engage with their favorite companies, it makes sense that companies such as the The New York Times are eager to establish a lasting connection using a default application native to any and all smartphones.

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