Samsung’s Latest TV Is Designed To Look Like Modern Furniture

Samsung’s Latest TV Is Designed To Look Like Modern Furniture

The brand partnered with prominent designers to re-envision how the viewing device looks and functions

Marielle Castillo
  • 2 august 2016

At a time when we are constantly surrounded by screens, TVs have become optional, almost obsolete. French designers Ronan and Erwan Bouroullec were commissioned to design a TV for Samsung that could work as a piece of modern furniture, and came up with the SERIF, a multi-purpose minimalist box that redefines the television experience.

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