GoGoGrandparent is a one-stop-shop to help seniors to use service apps like Uber and Postmates

GoGoGrandparent is a service that brings Uber rides and food deliveries to an older generation befuddled by technology. Callers are generally over eighty years old. They call the GoGoGrandparent hotline and select from a simple menu of automated choices: 1 for an Uber ride, 2 for a return trip, 3 to order a meal, 4 to get groceries delivered and 5 for other delivery options. Family members can also sign up to get notified whenever the elders use the service to make sure they're safe.

GoGoGrandparent uses a custom-built system to manage Uber ride requests and passes on the other requests to a human operator. The app was founded by Justin Boogaard, a 20-something who wanted a more modern solution than hiring an expensive caretaker to look after his grandma. Now, he's linking the elderly with hip services like Postmates and Instacart.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in